570 Park Avenue, East Orange, New Jersey 07017


The Urban Healthcare Initiative Program (UHIP) is a 501 (c) 3 non-profit, community-based urban healthcare literacy provider with access to preventive care services through its primary care partners. UHIP was founded in 2010 by Dr. Alexander Salerno, an internist with a medical practice in the urban community of East Orange, NJ. This internist saw the need for a non-traditional approach to improving health and health outcomes for underprivileged and racial/ethnic minority populations, and consequently UHIP was created.

Our Vision


UHIP's mission is to utilize basic health literacy training and patient-centered health care strategies to improve outcomes for health problems directly affecting our communities. UHIP promotes low cost preventive care, regular medical screenings, and coordinates the provision of primary care services to individuals who may otherwise not have access to receive such services. We strives to increase patient healthcare knowledge and provider accountability around the seven "health pillars," (diabetes, COPD, hypertension/cardiovascular diseases, chronic kidney disease, cancer screening, HIV/AIDS, and aging/dementia/depression/dying). The target population is primarily African-Americans and Hispanic, and other in-need individuals ages 18 and older, living in these disenfranchised communities.


UHIP is proud to be a recipient of a 2015 & 2018

NJBIZ Healthcare Heroes Awards

Dr. Alexander Salerno MD, MHA


In 2010, Dr. Alexander Salerno launched the Urban Healthcare Initiative Program (UHIP) to address the growing disparity in healthcare outcomes in the urban community through education outreach programs. He and his team reach out to the community through local churches, community centers, even barber shops. Their mission is to provide the highest quality healthcare to the urban communities of northern New Jersey through proactive healthcare and disease management.


Dr. Salerno, a former military captain, holds a Bachelor of Arts degree from Skidmore College, a medical degree from St. George’s University School of Medicine in the West Indies and a Master’s in Healthcare Administration from Seton Hall University.

Currently, Dr. Salerno runs his family-owned and operated practice, Salerno Medical Associates (SMA), which has been serving the East Orange and Newark communities for over 30 years. In addition to SMA and UHIP, Dr. Salerno also oversees the Community Healthcare Outreach Program (CHOP), a local organization that provides house calls to those in need and the mentally ill population throughout Northern New Jersey.


Dr. Salerno received the 2016 Top Doctor Award for his work in SMA’s Newark offices and another 2016 Top Doctor Awards for his work in SMA’s East Orange offices. Salerno Medical Associates has also been recognized as one of the top Newark Family Medical practices in 2016 by Opencare.com, based on patient reviews from Yelp, Google, RateMD. In addition, Dr. Salerno has been honored with the Physician’s Choice Award in 2008, 2009, and 2010.






Community Outreach/Engagement Liaison. As the community face of UHIP he is responsible for buidling community relationships, identifying and establishing new UHIP community service opportunities.

Email Contact

Email Contact

Frank Jordan

Grants Manager

Email Contact

Since joining the organization in 2011 various UHIP positions,and elevated to grants manager in 2018.

Joining the organization in 2009, Dale has worked in almost every capacity with it's community-based programs. As UHIP's Executive Director Dale works tirelessly to provide coordinated education programs and the coordinated management of quality health care services within our community.




Board of Directors



Rev. Dana Owens – Board Chairman

Pastor, Messiah Baptist Church, East Orange NJ



Boris (Bo) Barlatier – Board Member

Exec. Diabetes Healthcare Specialist, Novo Nordisk, NJ



Laura Budinick, PsyD – Board Member

Vice President, Behavioral Health and Experience

Beth Israel Medical Center and Children’s Hospital of New Jersey



Bernita F. Faust – Board Member (Consumer)

Community Advocate



Dale Groninger – Board Member

Exec. Director, Urban Healthcare Initiative Program, East Orange, NJ



Marilyn Harris, DMin, MDiv, MBA – Board Member

Vice President, Community Relations

Beth Israel Medical Center and Children’s Hospital of New Jersey



La-Kisa Hines – Board Member

Certified Health Educator – United Healthcare Community Plan, NJ









Urban Healthcare Initiative Program

570 Park Avenue, East Orange,

New Jersey 07017

Office: (973) 676-8447 /  Fax: (973) 675-0040

Office Hours:  9:00am-6:00pm Mon. thru Fri.



Submitting Form...

The server encountered an error.

Form received.




Health care workshops and training group sessions can be requested directly through our program staff by calling

(973) 676-8447 or via email at   info@uhipnj.org

Designed by: JC MediaWorks