Urban Healthcare Initiative Program selected as a finalist for the 2018 NJBiz Healthcare Hero Awards in the Education Heroes category
TELLY AWARDS – Urban Healthcare Initiative Program Wins two 2017 Prestigious Telly Awards for Groundbreaking Health Education Aimed at Empowering the Urban Community to Take Control of their Health
“Knowledge Is Power” Web-Based Video Series is Redefining and Reinventing Urban Healthcare in the African American & Latino Communities and is Recognized for its Work in Education and Social Issues Categories.
UHIP’s “Knowledge Is Power” video series took home two Bronze Telly Awards in the Education and Social Issues categories. The series features respected physician influencers, like Dr. Alexander Salerno, a second-generation physician of Salerno Medical Associates, a primary care, multi-specialty practice serving Northern New Jersey’s urban communities since the early 1950’s. The videos take on some of the most pressing health issues in the African American and Latino communities.
Founded in 2010, the Urban Healthcare Initiative Program, also known as UHIP, is a non-profit, community-based program that uses a 360-degree, fresh approach to health literacy, “We are honored to be recognized and to have won,” said Dr. Alexander Salerno, who launched the program after becoming frustrated with healthcare outcomes in his urban community. “There is a growing disparity when it comes to healthcare metrics and healthcare outcomes in our urban communities. Because of that, there is failing healthcare and failing quality of life. I want to change that. If we can educate the public on the importance of preventive healthcare, we will not only save lives but also reduce the burden on our healthcare system” said Dr. Alexander Salerno. “My ultimate goal is to expand UHIP and its message to urban areas across the country.”
About the Telly Awards – Founded in 1979, the Telly Awards is the premier award honoring outstanding content for TV and Cable, Digital and Streaming, and Non-Broadcast distribution. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and received over 12,000 entries from all 50 states and 5 continents.
HERMES CREATIVE AWARDS – Urban Healthcare Initiative Program
Wins 2017 International Hermes Creative Awards For Program Created to Redefine and Reinvent Healthcare in African American and Latino Communities
Groundbreaking “Knowledge is Power” Web-Based Video Series, which seeks to Empower Urban Communities through Straight Talk about Dire Health Issues, Win Gold in Three Categories.
EAST ORANGE, N.J.–(BUSINESS WIRE)–The Urban Healthcare Initiative Program (UHIP) has won three gold statuettes at this year’s international Hermes Creative Awards for its groundbreaking, innovative web-based video series aimed at addressing the dire need for better quality of life in urban communities.
The series features respected physician influencers, including Dr. Alexander Salerno, taking on some of the most pressing health issues in urban communities. Video topics range from “Man Up,” which addresses the need for prostate screenings, to “Cut Your Hair, Cut Your Health Risks,” an event held at a local barber shop. In addition to physicians, UHIP teams up with notable celebrities like Hip Hop legend Rev Run of RUN-DMC, Indy race-car driver Charlie Kimball, and legendary actor and performer Ben Vereen to help spread the message of health. They reach out to the community through community mainstays like churches, community centers and barber shops. “We are up against long-held cultural attitudes toward healthcare and the healthcare system,” said UHIP Community Outreach Liaison, Kelvin Roberson, “By joining forces with local religious leaders and respected members of the community, we find the community is more receptive to our message.” www.UHIPNJ.org
About the HERMES Awards – The Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The Awards are sponsored by the Association of Marketing and Communication Professionals. The Association was started in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organization
MARCON AWARDS – Urban Healthcare Initiative Program
Wins 2017 International Marcon Award For Program Created to Redefine and Reinvent Healthcare in African American and Latino Communities
About the Marcon Awards – MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world.